GUIDING organizationS THROUGH COMPLEX TECHNOLOGY DECISIONS
With more than 30 years of experience across the business and technology landscape, AdvisoryHub has built a reputation for delivering meaningful, strategic outcomes for the organizations we serve.
As customer experience, AI, cloud, and communication technologies continue to evolve at an unprecedented pace, organizations are under increasing pressure to modernize operations, improve engagement, and make smarter technology decisions. AdvisoryHub was built to help organizations navigate that complexity with clarity, confidence, and strategic direction.
We guide organizations through the evaluation, sourcing, implementation, and optimization of AI, cloud, and customer experience technologies — helping align business goals, operational priorities, and technology ecosystems into one connected strategy.
OUR STORY
AdvisoryHub was founded on the belief that technology should be a catalyst for business transformation — not a source of unnecessary complexity.
We act as a trusted extension of your team, bringing together strategists, consultants, engineers, and support professionals with the shared goal of simplifying the process of evaluating, implementing, and optimizing technology solutions.
Our collection of entrepreneurial advisors brings deep expertise, insatiable curiosity, and a disruptive approach to problem solving that helps organizations thrive in the Customer Experience and AI era.
Our approach combines strategic thinking with operational execution, allowing organizations to confidently navigate rapidly evolving technology landscapes while creating long-term competitive advantage.
OUR PHILOSOPHY
Organizations today face fragmented customer journeys, disconnected systems, evolving AI platforms, increasing supplier complexity, and growing pressure to improve customer experience while controlling operational costs.
At AdvisoryHub, we believe independent guidance, strategic alignment, and long-term partnership are more important than ever.
Our role is to simplify complexity, align technology to business outcomes, and help organizations move forward with confidence.
JOHN MAYLATH
CO-FOUNDER & PRACTICAL STRATEGIST
John Maylath has spent more than 20 years helping organizations align business strategy with technology to create exceptional customer and employee experiences. Throughout his career, he has become a trusted advisor to executive teams, helping them navigate the evolving landscape of Customer Experience (CX), Artificial Intelligence (AI), Contact Center, Unified Communications, and cloud technologies.
Known for his client-first, solutions-second philosophy, John believes the best technology decisions begin with a deep understanding of business objectives—not product demonstrations. His vendor-neutral approach helps organizations cut through market complexity, build stakeholder alignment, and confidently evaluate, source, implement, and optimize technology solutions that deliver measurable business outcomes.
John has advised organizations across a broad range of industries, partnering with leaders to modernize customer engagement, improve operational efficiency, and accelerate digital transformation. His collaborative style, strategic perspective, and commitment to long-term relationships have earned him the trust of clients who view him as an extension of their leadership team rather than a traditional technology advisor.
Today, John continues to help organizations make smarter technology decisions through objective guidance, proven methodologies, and a relentless focus on creating lasting business value.
RICHARD TARITY
CO-FOUNDER AND PRACTICAL STRATEGIST
Richard Tarity is a founder, builder, best-selling author, advisor, and sought-after speaker who helps leaders make confident decisions, align organizations, and create meaningful business value when the stakes are high.
With more than 27 years of hands-on experience building technology companies and advising enterprise organizations, Richard has developed a reputation for simplifying complexity, challenging conventional thinking, and helping organizations focus on what truly drives results. Throughout his career, he has founded, scaled, and successfully exited multiple companies while generating millions in revenue across industries.
Richard is the Founder and CEO of truCX, the groundbreaking discovery platform redefining how organizations uncover insights, align stakeholders, and accelerate customer experience transformation. Under his leadership, truCX has emerged as a first-of-its-kind platform that empowers executives, consultants, and enterprise teams to move from fragmented opinions to data-driven clarity and action. Richard also serves as Partner of AdvisoryHub, where he collaborates with clients on their digital transformations.
Prior to truCX and AdvisoryHub, Richard founded and led multiple successful technology companies, including LiquidSpoke, which he grew to more than $10 million in revenue before a successful exit. His work has spanned customer experience, enterprise communications, AI, digital transformation, and technology strategy, advising organizations ranging from high-growth businesses to global enterprises.
Over the course of his career, Richard has worked with and advised companies including Viacom, Brooks Brothers, Hay Group, Indeed.com, Swisher, and AMETEK. His companies and leadership have received numerous recognitions, including Philadelphia Business Journal’s 40 Under 40, SmartCEO’s Future 50 Award, CRN Fast 100, Deloitte Fast 50, INC 500/5000, and multiple appearances on the Philadelphia 100 Top Companies list.
As a speaker and podcast guest, Richard brings a unique combination of entrepreneurial grit, strategic insight, and real-world experience. He speaks candidly about innovation, customer experience, AI, leadership, business reinvention, and the dangers of organizational complacency. His perspective is shaped not just by theory, but by decades of building businesses, navigating uncertainty, and helping leaders rethink how they discover opportunities and drive transformation.
Richard is also the best-selling author of The Intelligence Within, a book focused on helping organizations break free from outdated thinking and adapt to constant change in technology, leadership, and customer expectations.
Let's Build Smarter Technology Strategies
Whether your organization is modernizing customer engagement, evaluating AI initiatives, optimizing communications infrastructure, or navigating broader technology transformation, AdvisoryHub provides the strategic guidance to help you move forward with clarity and confidence.
